And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. To rank in Google today, you also need to add synonyms and other related keywords to your content. One ecommerce site saw a 31% boost SEO Anomaly in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. This practice ensures that potential customers receive the most up-to-date information about your business, enhancing their overall experience and likelihood of engagement.
Bonus: Local SEO
You can either manually input the URLs and specify the keywords you want to target for each page. Or import them from Google Analytics 4 (GA4),Google Search Console (GSC), or Semrush’s Organic Research tool. And with its project tools, you can keep an eye on ranking changes, run site audits, and check out what your competitors are up to with their SEO strategies. The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results.
Use structured data for images
A well-organized link structure is essential for both user navigation and search engine optimization. It makes it easier for users to find and explore related content on your site, improving their overall experience. For search engines, a clear internal linking system allows them to index your content more efficiently, ensuring that every page is crawled and properly ranked. Social platforms are another essential off-page SEO tool, especially for newer sites looking to establish authority.
If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword. Also it creates a poor user experience because people can’t find what they’re looking for. Keywords are the same thing as search terms (also called search queries). To rank higher on Google, it’s crucial to optimize your website’s on-page SEO.
- What’s interesting is that clicking on those answer links doesn’t take you to a source page.
- SEO is not something you do once but something that has to be done on a routine basis.
- Secondary keywords are incredibly important because they help you cast a larger metaphorical net into the search engine sea.
- These blog posts about marketing strategies would be referred to as “spoke” content.
- There are now more searches conducted on mobile devices than on laptops.
Actionable Off-Page SEO Techniques to Boost Google Ranking
Paid search is a form of advertising, and users are well aware of this. Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list.
To ensure your content aligns with search intent, analyze the top-ranking pages for your target keyword. If they feature in-depth explanations, images, or practical use cases, your content should incorporate these elements and do it better. Addressing gaps in existing content or providing unique insights will position you as a stronger resource.
Related to this, or perhaps because of this, Google tends to reward pages that load fast and place them higher on a SERP. Whether you’re crafting long-form articles or product descriptions, SEO.AI provides insights that align content with both user intent and search engine algorithms. Among the SEO ranking factors that Google evaluates, your page title and slug are also very important. The page title is what Google displays in the search engine results page (SERP) listing.